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    Are you a chef developing your business and want something unique and wonderful to distinguish yourself?

    I work with chefs, restauranteurs, and tea and coffee shop owners who want to be leaders in their field by offering new experiences to their customers.

  • SEMINARS

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  • WORKSHOPS

  • TEA-TASTING

  • COACHING

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    You’ll learn how to incorporate the art of tea in your service and work ethic, how using tea as a magical ingredient in your unique dishes, and tea pairing in your menu, can surprise and delight your customers as well as provide the special benefits of tea for their health.

    You’ll attract new customers, build customer loyalty and grow your business.   

    In addition, I offer seminars on the theme ‘Mastering the art of tea as a way of life to transform your life’ and one-on-one coaching for mindful practice with tea, to develop a tea mind as a way of life.

Where there’s tea there’s hope.

Start here

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    WHO YOU'LL WORK WITH

    Celia M. Firth de Aguirre
    Celia M. Firth de Aguirre
    Tea specialist and catalyst

    Celia is English, lives in Mexico, and is passionate about tea, dancing and her family. She is a tea specialist with more than 25 years directing her business in the tea market. She has represented some of the best tea brands, trained hundreds of people in top hotels and restaurants for excellence in their tea service, and owned a tea house in Mexico. She holds a degree in Food Science and Management from the University of London, and a Masters in International Food Marketing from IGIA- ESSEC in France. Prior to her work with tea, she was director of marketing for Chanel, México. She aspires to be the catalyst to help people achieve their greatest health, wellbeing and purpose, and to this end, provides seminars and personal training to live tea as a way of life.

    She would love to set up a time to chat and talk about collaborating with you.

    Get in touch with her at this address: celia@teaawayoflife.com

  • The presentation was unbeatable! Rest assured that I am passionate about drinking tea!

    Ma. Cristina Pérez Escamilla - owner of Centro Gastronómica, Escuela de la Ciudad de México (Gastronomy Centre, School of México City)

  • A very clear and agile course. Very complete information.

    Agustin Rodriguez Arriaga - Lawyer, Administrative and Financial Consultant

  • I learned that tea is the oxygen of the soul. Congratulations. An excellent seminar.

    Lorena Velasco Piñon - teacher

  • A very novel and good experience to remember in my life.

    Fabián Ismael Martínez Becerril – medical practitioner

  • Tea is a world of health.

    Hortensia López Gonzalez- gastronomy student

  • I liked the class a lot because I learned new things about tea…and the difference with tisanes.

    Monserrat López-gastronomy student

  • Tea invites you. Tea-licious!

    Bertha – accountant

  • Excellent presentation of tea as a cultural habit.

    Eduardo Herrera – mathematician

  • It helped me distinguish between tisanes and tea. “The delights of tea.”

    Guadalupe Aldana Álvarez-gastronomy student

  • Celia – you have a very pleasing manner, you are a very good teacher, very smiling and very competent.

    Anonymous – gastronomy student

  • An experience for the senses, and a proposal for life. Thank you.

    Iris de Yadira García Contreras-gastronomy student

  • Excellent seminar. (Especially liked)…the “Ooo factor” and comments about personal growth, discipline and improving the quality of life.

    Guillermina González – administrator

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